Nordstrom

Nordstrom recognized that their brand strategy had overlooked a crucial part for customer success, the supply chain. The supply chain had parts that did not communicate with one another.  One of the parts neglected the most was scheduling and shipping. The existing process was maintained by one user. Unfortunately, that user had a process that was limited to Excel spreadsheets, emails, and phone calls. This was an opportunity for human error. To solve this problem The Transportation Technology Team was created to develop an automated system.

my role

The primary user was a Transportation Analyst who had been with the company for 35 years. I was then reach out for my skillset to able to work with the user to understand their pain points, research their metrics, create wireframes and personas to deliver to my team. I was also fortunate to have immediate communication with the development team to understand what their current and future technical capabilities were.

user definition

During my observation, I took it upon myself to also interview cowokers who were able to assist the primary user. I designed different personas that I then presented to my team. These personas clearly communicated who we were developing for and what their pain points were. This also gave insight to how much information could be automated.

final delivery

Upon my departure, a working prototype was created within Zeplin to continue progress with the primary user, key stakeholders, and the additional future users. This was achieved by:

• Delivering low-fidelity wireframes

• Creating a component system for development and design

• Established existing pain points for future reference

• Created design principles for the Nordstrom Transportation Technology Team